 NEED
RESULTS? CUSTOMERS? HOT LEADS?
Get YOUR Business In Shape FAST . . .
Email Marketing Made Affordable
Businesses engage in email marketing because it works.
And works well. Here are the numbers...
According to research conducted by the Direct Marketing
Association,
email marketing generated an ROI of $48.34 for every
dollar spent
onit in 2007. The expected figure for 2008 is $45.06, and
the
prediction for 2009 is $43.52. As such, it outperforms all the
other direct marketing channels examined, such as print catalogs (reference).
The Ad Effectiveness Survey commissioned by Forbes Media
in Feb/March 2009 revealed that email and e-newsletter marketing
are considered the second-most effective tool for generating
conversions,just behind SEO (reference).
Shop.org's State of Retailing Online 2009 survey of retailers found
that "E-mail is the most mentioned successful tactic overall" (reference).
In Datran Media's 2009 Annual Marketing & Media Survey, 80.4%
of industry executives said the email channel performed strongly for
their company. This was the top result (reference).
- An April 2009 survey of senior marketing executives by the European
Interactive Advertising Association revealed that 46% of respondents
plan to invest more in email (report).
- In Datran Media's 2009 Annual Marketing & Media Survey, 58.5%
of industry executives said they planned to increase investment in
email. Only 5.7% planned to decrease it (reference).
- Internet Retailer's April 2009 email marketing survey found that
51.6% planned to increase spending on email during the recession, and
only 4.7% planned to decrease it (reference).
- Shop.org's State of Retailing Online 2009 survey of retailers found
that 88% of them list "e-mail as a high priority for the year" (reference).
- A 2009 survey of US B2B marketers by MarketingProfs and Forrester
Research found that 39% planned to increase email budgets, while 11%
planned a decrease (reference).
- The CMO Council's Marketing Outlook '09 Report reviewed the plans
and opinions of 650 marketers. Email marketing was the top target area
for investment in 2009 (press release).
- A survey of B2B marketers in November, 2008 noted that 68.3% intended increasing spending on email marketing in 2009 (reference).
- The DMA estimate spending on email marketing (in the USA) will increase from $600 million in 2008 to $700 million in 2009 (reference).
- A 2008 survey by Forrester Research revealed that 95% of surveyed
marketers use email marketing, with another 4% planning to do so by
year end (see reference).
- In a 2008 survey of 200 corporate markters, 74% said they would increase spending on email campaings over the next three years (article).
Why it works
What YOU need to know -Email marketing works for a variety of reasons...
- It allows targeting
- It is data driven
- It drives direct sales
- It builds relationships, loyalty and trust
- It supports sales through other channels
Modern email marketing services and solutions support database
integration, segmentation and various other tricks and techniques for
improving the targeting of outgoing messages. Advanced methods generate
on-the-fly emails customized down to an individual recipient basis.
And every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages.
Email promotions and offers generate immediate action: sales,
downloads, inquiries, registrations, etc. Informative email newsletters
and other emails send people to offline stores and events, prepare the
way for catalogs, build awareness, contribute to branding, strengthen
relationships, encourage trust and cement loyalty.
All in all, a pretty good way of going about your marketing business.
But...
the cost can be a drawback -
Typical costs to create, maintain,
sustain and GROW YOUR email marketing
for a medium to small sized business . . .
What COULD This Cost YOU over the next year alone to set up just the most basic email services?
1. Hire a full time ad writer who has a degree in marketing AND
is going to grow your database, do almost daily email segmentation
as well as be dedicated to your project - - - - - - - - - - - - - - - - - - - - - - -$30,000.00 (minimum)
2. Maintain landing pages/micro sites - create white papers for
your business - maintain your data and create custom reports,
focus on trends, do marketing research and surveys, complete
data analisis in a format that is easy for you to use and comprehend - - - - - -$30,000.00 (minimum)
Monthly fees without pay per click - - - - - - - - - - - - - - - - - - - - - - - - - -$300.00 +
Why Pay all that money when you can hand it over to me?
One Time FEE
$1997.00 + $100.00 a month!
(First month is free)
Interested? Call Mike 303-330-6223 - and remember this is just the beginning of marketing solutions I have for you!
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